Zoe Chance Books
Zoe Chance is a professor at Yale School of Management, where she teaches a popular course on influence and persuasion. Her research focuses on behavioral economics, decision-making, and social impact.
Known for: Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
Books by Zoe Chance
Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
This book explores the psychology and science behind influence, offering practical strategies to help readers communicate more effectively, inspire others, and create positive change. Drawing on behavioral economics and social psychology, Zoe Chance provides tools for ethical persuasion and leadership that empower individuals to make meaningful impact in their personal and professional lives.
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Understanding the Psychology of Influence
Influence doesn’t begin with what we say—it begins with how people think. At the heart of every persuasive moment is the psychology of decision-making. Human beings are rarely rational actors, despite what we’d like to believe. Much of our daily behavior is steered by emotions, instincts, and unseen...
From Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
The Concept of 'Gator' and 'Judge'
Picture a person torn between impulse and deliberation. Inside each of us, there are two powerful systems at work: the Gator and the Judge. The Gator represents our intuitive, automatic, emotional brain—it acts fast, responds to threat, and seeks ease. The Judge is our rational side—slow, deliberate...
From Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
About Zoe Chance
Zoe Chance is a professor at Yale School of Management, where she teaches a popular course on influence and persuasion. Her research focuses on behavioral economics, decision-making, and social impact. She previously worked in marketing at Mattel and is known for her engaging approach to teaching an...
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Zoe Chance is a professor at Yale School of Management, where she teaches a popular course on influence and persuasion. Her research focuses on behavioral economics, decision-making, and social impact. She previously worked in marketing at Mattel and is known for her engaging approach to teaching an...
Zoe Chance is a professor at Yale School of Management, where she teaches a popular course on influence and persuasion. Her research focuses on behavioral economics, decision-making, and social impact. She previously worked in marketing at Mattel and is known for her engaging approach to teaching and writing about human behavior.
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Zoe Chance is a professor at Yale School of Management, where she teaches a popular course on influence and persuasion. Her research focuses on behavioral economics, decision-making, and social impact.
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