W. Glenn Griffin, Deborah Morrison Books
W. Glenn Griffin is a professor of advertising and creative strategy, and Deborah Morrison is a professor of advertising and brand creativity.
Known for: The Creative Process Illustrated: How Advertising's Big Ideas Are Born
Books by W. Glenn Griffin, Deborah Morrison
The Creative Process Illustrated: How Advertising's Big Ideas Are Born
This book presents a visual and narrative exploration of how creative professionals in advertising conceive and develop ideas. Through interviews and illustrations, it reveals the diverse methods and mindsets that drive innovation in the creative process.
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Defining Creativity
Creativity in advertising, as we learned through countless conversations, is less about being clever and more about being meaningful. When professionals speak about their creative moments, they don’t describe isolated flashes of genius. They talk about resonating with human truth. Creativity becomes...
From The Creative Process Illustrated: How Advertising's Big Ideas Are Born
The Role of the Creative Professional
Profiles of art directors, copywriters, and creative directors throughout this book reveal just how multilayered their roles are. The art director isn’t merely visual; they are the architect of mood, tone, and visual narrative. The copywriter doesn’t merely write words; they sculpt the brand’s voice...
From The Creative Process Illustrated: How Advertising's Big Ideas Are Born
About W. Glenn Griffin, Deborah Morrison
W. Glenn Griffin is a professor of advertising and creative strategy, and Deborah Morrison is a professor of advertising and brand creativity. Both have extensive experience studying and teaching creative processes in the advertising industry.
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W. Glenn Griffin is a professor of advertising and creative strategy, and Deborah Morrison is a professor of advertising and brand creativity.
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