Trevor Moawad Books
Trevor Moawad (1973–2021) was an American mental conditioning coach known for his work with professional athletes, military personnel, and corporate leaders. He co-founded Limitless Minds and authored several books on mindset and performance, emphasizing the power of neutral thinking.
Known for: Getting To Neutral: How to Conquer Negativity and Thrive in a Chaotic World, It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life
Books by Trevor Moawad

Getting To Neutral: How to Conquer Negativity and Thrive in a Chaotic World
In 'Getting to Neutral', performance coach Trevor Moawad presents a practical framework for maintaining mental clarity and emotional balance in the face of adversity. Building on his work with elite a...

It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life
It Takes What It Takes es un libro de desarrollo personal y mentalidad escrito por el entrenador de acondicionamiento mental Trevor Moawad junto con Andy Staples. La obra enseña el concepto de 'pensam...
Key Insights from Trevor Moawad
Understanding Negative Thinking and Its Impact
Before we can move to neutral, we have to understand how negativity operates. It’s not simply feeling bad—it’s a cognitive mechanism reinforced by habit and language. The brain, hardwired for survival, notices threats faster than opportunities. That served us well when we had to watch for predators,...
From Getting To Neutral: How to Conquer Negativity and Thrive in a Chaotic World
Why Forced Positivity Doesn’t Work
The world loves the mantra: ‘Think positive.’ But after working alongside elite performers, I realized that forced optimism often masks fear rather than solves it. The problem with positive thinking is that it holds you hostage to an unrealistic expectation—everything must feel good to be good. Yet ...
From Getting To Neutral: How to Conquer Negativity and Thrive in a Chaotic World
Understanding Neutral Thinking and Emotional Bias
The first thing we have to understand about neutral thinking is that it’s not a diluted form of positivity. It’s a disciplined mindset stripped of drama. Positive thinking, though popular, can blind us to danger or make us deny reality. Negative thinking traps us in fear and self-sabotage. Neutral t...
From It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life
Language, Self-Talk, and Performance
Language is the operating system of your brain. What you say matters. The words that fill your environment shape your expectations and actions. In my work, we measured the enormous impact of self-talk. Spoken negativity, especially, is devastating—it multiplies the power of negative thoughts. People...
From It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life
About Trevor Moawad
Trevor Moawad (1973–2021) was an American mental conditioning coach known for his work with professional athletes, military personnel, and corporate leaders. He co-founded Limitless Minds and authored several books on mindset and performance, emphasizing the power of neutral thinking.
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Trevor Moawad (1973–2021) was an American mental conditioning coach known for his work with professional athletes, military personnel, and corporate leaders. He co-founded Limitless Minds and authored several books on mindset and performance, emphasizing the power of neutral thinking.
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