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Tom Gorman Books

1 book·~10 min total read

Tom Gorman is an American author and business consultant known for writing accessible guides on management, communication, and negotiation. He has published several works aimed at helping professionals develop practical business skills.

Known for: The Practical Negotiation Handbook

Books by Tom Gorman

The Practical Negotiation Handbook

The Practical Negotiation Handbook

communication·10 min read

This handbook provides practical strategies and techniques for effective negotiation in business and everyday situations. It covers preparation, communication, persuasion, and conflict resolution, offering actionable advice for achieving win-win outcomes.

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Key Insights from Tom Gorman

1

Defining Foundations: Goals, Interests, and Positions

Negotiation begins with clarity. When people fail, it’s because they don’t truly understand what they want—or why they want it. In the book, I teach that recognizing the difference between goals, interests, and positions is the starting line for every successful negotiation. Your goal is the desired...

From The Practical Negotiation Handbook

2

Preparation: The Hidden Power Behind Every Negotiation

Preparation is where real power lives. Before entering any negotiation, knowledge is your greatest advantage: knowing the other party’s priorities, industry context, and personal style sharpens every decision you make. The concept of BATNA—Best Alternative to a Negotiated Agreement—is central here. ...

From The Practical Negotiation Handbook

About Tom Gorman

Tom Gorman is an American author and business consultant known for writing accessible guides on management, communication, and negotiation. He has published several works aimed at helping professionals develop practical business skills.

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Tom Gorman is an American author and business consultant known for writing accessible guides on management, communication, and negotiation. He has published several works aimed at helping professionals develop practical business skills.

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