Todd Rogers; Jessica Lasky-Fink Books
Todd Rogers is a behavioral scientist and professor at Harvard Kennedy School, known for his research on communication and decision-making. Jessica Lasky-Fink is a behavioral scientist and researcher specializing in applied behavioral insights for public policy and communication.
Known for: Writing for Busy Readers: Communicate More Effectively in the Real World
Books by Todd Rogers; Jessica Lasky-Fink
Writing for Busy Readers: Communicate More Effectively in the Real World
A practical guide that teaches readers how to write clearly and effectively in today’s fast-paced digital world. Drawing on behavioral science, the authors present six key principles to help professionals, educators, and communicators craft messages that are easier to read, understand, and act upon. The book includes real-world examples, checklists, and tools to make writing more efficient and impactful.
Read SummaryKey Insights from Todd Rogers; Jessica Lasky-Fink
Understanding Busy Readers
Before we can write effectively, we must understand who we’re writing for. Our research, and the larger body of behavioral science it draws from, shows that most people do not read — they skim. They are not lazy; they are overloaded. Every time you send a message, your reader is juggling dozens of c...
From Writing for Busy Readers: Communicate More Effectively in the Real World
Principle 1 – Make Reading Easy
Imagine reading as a physical act: every extra word, every unfamiliar term, every complex sentence adds weight to the reader’s load. Making reading easy means removing those unnecessary weights. Clarity is not about dumbing down your message; it’s about reducing cognitive load so that your reader ca...
From Writing for Busy Readers: Communicate More Effectively in the Real World
About Todd Rogers; Jessica Lasky-Fink
Todd Rogers is a behavioral scientist and professor at Harvard Kennedy School, known for his research on communication and decision-making. Jessica Lasky-Fink is a behavioral scientist and researcher specializing in applied behavioral insights for public policy and communication.
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Todd Rogers is a behavioral scientist and professor at Harvard Kennedy School, known for his research on communication and decision-making. Jessica Lasky-Fink is a behavioral scientist and researcher specializing in applied behavioral insights for public policy and communication.
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