Teresa Torres Books
Teresa Torres es una consultora de descubrimiento de productos y coach de equipos de producto. Con experiencia en liderazgo de producto y diseño, se especializa en ayudar a las organizaciones a desarrollar hábitos de descubrimiento continuo para crear productos centrados en el cliente.
Known for: Continuous Discovery Habits: Discover Products That Create Customer Value
Books by Teresa Torres
Continuous Discovery Habits: Discover Products That Create Customer Value
Most product teams do not fail because they lack effort. They fail because they spend too much time building and too little time learning. In Continuous Discovery Habits, Teresa Torres argues that great products emerge when teams stop treating customer research as a one-time phase and instead make discovery a regular, repeatable habit. Rather than relying on assumptions, internal opinions, or outdated plans, teams learn directly from customers every week and use those insights to guide decisions. The book offers a practical system for integrating discovery into everyday product work. Torres introduces tools such as weekly customer interviews, product trio collaboration, opportunity solution trees, and assumption testing to help teams identify the most valuable problems to solve before investing heavily in solutions. Her approach is hands-on, structured, and designed for real-world product environments where time is limited and uncertainty is constant. Teresa Torres is one of the leading voices in modern product discovery, known for coaching teams at startups and large organizations alike. Her work matters because it bridges the gap between theory and execution, showing how teams can build products that create genuine customer value while also delivering meaningful business results.
Read SummaryKey Insights from Teresa Torres
From Project Discovery to Ongoing Learning
A product can be perfectly built and still completely miss the mark. That is the central problem Teresa Torres wants teams to confront: building efficiently does not guarantee building something valuable. Many organizations approach discovery as a front-end activity. They do some research, define re...
From Continuous Discovery Habits: Discover Products That Create Customer Value
The Product Trio Makes Better Decisions
The best product decisions rarely come from one smart person. They come from multiple perspectives working together before solutions are locked in. Torres introduces the concept of the product trio: a product manager, a designer, and an engineer collaborating continuously in discovery. Each role see...
From Continuous Discovery Habits: Discover Products That Create Customer Value
Weekly Customer Touchpoints Build Real Insight
One customer conversation can be interesting; a weekly cadence of conversations becomes transformational. Torres argues that the most important discovery habit is maintaining weekly customer touchpoints. The goal is not occasional validation when a launch is near. It is a steady rhythm of learning t...
From Continuous Discovery Habits: Discover Products That Create Customer Value
Opportunity Solution Trees Clarify What Matters
Teams often jump from a goal to a feature idea without carefully examining the problem space. That shortcut feels productive, but it hides weak assumptions and narrows thinking too early. Torres introduces the Opportunity Solution Tree as a visual framework that helps teams connect outcomes, custome...
From Continuous Discovery Habits: Discover Products That Create Customer Value
Outcomes Matter More Than Feature Output
Shipping more features is not the same as creating more value. One of the book’s strongest arguments is that teams should organize around outcomes rather than outputs. Outputs are the things teams build: dashboards, buttons, workflows, integrations. Outcomes are the changes those things produce: mor...
From Continuous Discovery Habits: Discover Products That Create Customer Value
Test Assumptions Before Scaling Solutions
Every product idea contains hidden bets. Some are about customer desirability, some about technical feasibility, and others about business viability. The problem is that teams often discover these risks too late, after they have already invested heavily in development. Torres advocates for assumptio...
From Continuous Discovery Habits: Discover Products That Create Customer Value
About Teresa Torres
Teresa Torres es una consultora de descubrimiento de productos y coach de equipos de producto. Con experiencia en liderazgo de producto y diseño, se especializa en ayudar a las organizaciones a desarrollar hábitos de descubrimiento continuo para crear productos centrados en el cliente.
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Teresa Torres es una consultora de descubrimiento de productos y coach de equipos de producto. Con experiencia en liderazgo de producto y diseño, se especializa en ayudar a las organizaciones a desarrollar hábitos de descubrimiento continuo para crear productos centrados en el cliente.
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