Susan Fowler Books
Susan Fowler is an American leadership consultant, researcher, and author known for her work on motivation and workplace engagement. She has served as a senior consulting partner with The Ken Blanchard Companies and has written extensively on self-leadership and motivation science.
Known for: Why Motivating People Doesn't Work ... and What Does: The New Science of Leading, Energizing, and Engaging
Books by Susan Fowler
Why Motivating People Doesn't Work ... and What Does: The New Science of Leading, Energizing, and Engaging
In this influential management book, Susan Fowler challenges traditional motivational practices and introduces a science-based approach to leadership. She explains why external rewards and pressure often fail to inspire sustainable performance and offers a framework for fostering autonomy, relatedness, and competence in the workplace. Drawing on self-determination theory, Fowler provides practical strategies for leaders to create environments where people thrive through internal motivation and meaningful engagement.
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The Problem with Traditional Motivation
For decades, management thinking has been dominated by the belief that people need external stimulus to work hard—money, recognition, or fear of failure. Yet, science repeatedly shows that these external motivators only spark short-term compliance, not long-term commitment. When we dangle carrots, p...
From Why Motivating People Doesn't Work ... and What Does: The New Science of Leading, Energizing, and Engaging
Understanding Motivation
To move beyond outdated methods, we need to understand the science of motivation itself. Studies in psychology and neuroscience tell us that all human behavior is driven by the quest to satisfy three basic psychological needs: autonomy (the desire to act with a sense of choice), relatedness (the nee...
From Why Motivating People Doesn't Work ... and What Does: The New Science of Leading, Energizing, and Engaging
About Susan Fowler
Susan Fowler is an American leadership consultant, researcher, and author known for her work on motivation and workplace engagement. She has served as a senior consulting partner with The Ken Blanchard Companies and has written extensively on self-leadership and motivation science.
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Susan Fowler is an American leadership consultant, researcher, and author known for her work on motivation and workplace engagement. She has served as a senior consulting partner with The Ken Blanchard Companies and has written extensively on self-leadership and motivation science.
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