Shane Snow & Joe Lazauskas Books
Shane Snow is an award-winning journalist and entrepreneur, co-founder of Contently, and author of several books on creativity and innovation. Joe Lazauskas is a marketing strategist and editor-in-chief at Contently, specializing in content strategy and storytelling for brands.
Known for: The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Books by Shane Snow & Joe Lazauskas
The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
The Storytelling Edge explores how businesses can harness the timeless power of storytelling to connect with audiences, build trust, and drive growth. Drawing on neuroscience, marketing research, and real-world case studies, the authors show how great stories can transform brands and inspire loyalty in an age of information overload.
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The Science of Storytelling
Let’s start where all good stories begin: with the brain. Neuroscience has shown that when we hear a well-told story, the same regions in our brain activate as if we were living the experience ourselves. This mirroring—thanks to the power of mirror neurons—creates empathy. That’s why when you read a...
From The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
The History and Power of Narrative
Storytelling predates writing, commerce, and even agriculture. Around fires, humans shared myths that explained the stars, the hunt, and the unseen forces of nature. Those were the original marketing campaigns—not selling a product, but persuading communities to act together under shared beliefs. Fr...
From The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
About Shane Snow & Joe Lazauskas
Shane Snow is an award-winning journalist and entrepreneur, co-founder of Contently, and author of several books on creativity and innovation. Joe Lazauskas is a marketing strategist and editor-in-chief at Contently, specializing in content strategy and storytelling for brands.
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Shane Snow is an award-winning journalist and entrepreneur, co-founder of Contently, and author of several books on creativity and innovation. Joe Lazauskas is a marketing strategist and editor-in-chief at Contently, specializing in content strategy and storytelling for brands.
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