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Scott Berkun Books

2 books·~20 min total read

Scott Berkun is an American author and speaker known for his books on creativity, management, and innovation. Before becoming a full-time writer, he worked at Microsoft as a program manager on Internet Explorer and later as a consultant and lecturer.

Known for: The Myths of Innovation, The Year Without Pants: WordPress.com and the Future of Work

Key Insights from Scott Berkun

1

The Myth of Epiphany

The myth of the epiphany is perhaps the most pervasive one of all—the idea that innovations happen in a single moment of brilliance, a sudden revelation that changes everything. We love these stories because they’re simple and dramatic: Newton under the apple tree, Archimedes in the bathtub, Steve J...

From The Myths of Innovation

2

The History of Innovation

Innovation never appears out of nowhere. One of the most liberating realizations I had while researching this book is how deeply every breakthrough depends on what came before it. Gutenberg’s printing press was built from existing technologies—the wine press, movable type, and paper manufacturing. E...

From The Myths of Innovation

3

Background on Automattic

Automattic was unlike any organization I’d encountered. Built around WordPress.com, it operated as a fully distributed company—meaning every employee worked remotely, often from different countries and time zones. There were no headquarters buzzing with chatter or meeting rooms filled with PowerPoin...

From The Year Without Pants: WordPress.com and the Future of Work

4

First Impressions

My first days at Automattic felt like landing on an alien planet. There was no onboarding session, no desk waiting for me, and no schedule filled with meetings. My communication tools were a laptop and internet connection. The entire company lived inside chat rooms, P2 blogs, and occasional Skype ca...

From The Year Without Pants: WordPress.com and the Future of Work

About Scott Berkun

Scott Berkun is an American author and speaker known for his books on creativity, management, and innovation. Before becoming a full-time writer, he worked at Microsoft as a program manager on Internet Explorer and later as a consultant and lecturer. His works include 'Making Things Happen' and 'The...

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Scott Berkun is an American author and speaker known for his books on creativity, management, and innovation. Before becoming a full-time writer, he worked at Microsoft as a program manager on Internet Explorer and later as a consultant and lecturer. His works include 'Making Things Happen' and 'The Myths of Innovation'.

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Scott Berkun is an American author and speaker known for his books on creativity, management, and innovation. Before becoming a full-time writer, he worked at Microsoft as a program manager on Internet Explorer and later as a consultant and lecturer.

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