Roger Dooley Books
Roger Dooley is an American author, speaker, and consultant specializing in neuromarketing and behavioral science. He writes about applying brain and behavior research to marketing and business strategy.
Known for: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Books by Roger Dooley
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how marketers and business leaders can use insights from neuroscience and psychology to influence consumer behavior. The book presents 100 practical techniques based on brain science to improve advertising, sales, and customer engagement.
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The Unconscious Mind and the Hidden Influencers of Choice
One of the most remarkable findings from brain science is that our unconscious minds make most of our decisions long before we are aware of them. Marketers often try to appeal to logic, assuming consumers make rational judgments based on facts. But neuroscience shows us that by the time we’ve listed...
From Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Emotion, Sensation, and the Brain’s Love Language
If unconscious processes drive decisions, emotions are the fuel. Our brains are constantly assessing how experiences make us feel, encoding positive moments into memory and avoiding negative ones. This emotional coding explains why some brands achieve cult-like loyalty while others fade away despite...
From Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
About Roger Dooley
Roger Dooley is an American author, speaker, and consultant specializing in neuromarketing and behavioral science. He writes about applying brain and behavior research to marketing and business strategy.
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Roger Dooley is an American author, speaker, and consultant specializing in neuromarketing and behavioral science. He writes about applying brain and behavior research to marketing and business strategy.
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