Robert Hornik Books
Robert C. Hornik is a professor at the Annenberg School for Communication, University of Pennsylvania.
Known for: Public Health Communication: Evidence for Behavior Change
Books by Robert Hornik
Public Health Communication: Evidence for Behavior Change
This book provides a comprehensive overview of how communication strategies can be used to influence public health behaviors. It compiles evidence from multiple studies and campaigns to demonstrate the effectiveness of media and messaging in promoting healthier lifestyles and preventing disease. The work bridges theory and practice, offering guidance for designing, implementing, and evaluating public health communication programs.
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Theoretical Frameworks Linking Communication and Behavior Change
Before we can design effective communication, we must understand how messages shape human behavior. This book begins by laying the theoretical foundation that connects communication processes to behavioral outcomes. I explore several influential frameworks, such as Social Cognitive Theory, the Theor...
From Public Health Communication: Evidence for Behavior Change
Designing and Implementing Public Health Communication Campaigns
Having established a theoretical foundation, I turn to the question of practice. How do we move from theory to tangible campaigns that shift population behaviors? I draw from global experiences—ranging from mass media efforts in developing countries to targeted behavior change programs in urban sett...
From Public Health Communication: Evidence for Behavior Change
About Robert Hornik
Robert C. Hornik is a professor at the Annenberg School for Communication, University of Pennsylvania. He is known for his research on communication and behavior change, particularly in the context of public health campaigns and media effects.
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Robert C. Hornik is a professor at the Annenberg School for Communication, University of Pennsylvania.
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