Robbie Kellman Baxter Books
Robbie Kellman Baxter is a strategy consultant, speaker, and author specializing in subscription and membership models. She is the founder of Peninsula Strategies LLC and has advised companies such as Netflix, SurveyMonkey, and LinkedIn on customer loyalty and engagement strategies.
Known for: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Books by Robbie Kellman Baxter
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Membership Economy explores how organizations can build long-term relationships with customers by shifting from ownership to access, and from one-time transactions to ongoing engagement. Robbie Kellman Baxter presents strategies for creating loyal communities, recurring revenue models, and sustainable growth through membership-based business models.
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The Rise of Membership Models
The rise of the Membership Economy didn’t happen overnight—it grew out of major shifts in technology, consumer expectations, and business strategy. The early seeds were planted when companies like Netflix replaced the idea of owning DVDs with the power of streaming and access. At the same time, plat...
From The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Understanding the Forever Transaction
Every revenue model built on membership depends on one central concept: the Forever Transaction. This is a shift in mindset from selling a product once to earning the opportunity to serve your members continuously. The Forever Transaction is based on trust—an implied agreement that you’ll deliver on...
From The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
About Robbie Kellman Baxter
Robbie Kellman Baxter is a strategy consultant, speaker, and author specializing in subscription and membership models. She is the founder of Peninsula Strategies LLC and has advised companies such as Netflix, SurveyMonkey, and LinkedIn on customer loyalty and engagement strategies.
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Robbie Kellman Baxter is a strategy consultant, speaker, and author specializing in subscription and membership models. She is the founder of Peninsula Strategies LLC and has advised companies such as Netflix, SurveyMonkey, and LinkedIn on customer loyalty and engagement strategies.
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