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Rob Austin Books

1 book·~10 min total read

Rob Austin is a professor and researcher specializing in innovation and technology management.

Known for: Artful Making: What Managers Need To Know About How Artists Work

Books by Rob Austin

Artful Making: What Managers Need To Know About How Artists Work

Artful Making: What Managers Need To Know About How Artists Work

leadership·10 min read

Artful Making explores how the creative processes used by artists can be applied to business management and innovation. Drawing from theater and performance arts, the authors demonstrate how managers can foster creativity, flexibility, and collaboration in organizations to drive innovation and adaptability.

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Key Insights from Rob Austin

1

Defining Artful Making

Artful making begins with the notion that creation is a process of emergence, not execution. In the world of theater—where one of us has lived for many years—no performance ever unfolds exactly as planned. Rehearsal is not a means to an end but part of the making itself. Directors, writers, and acto...

From Artful Making: What Managers Need To Know About How Artists Work

2

The Nature of Collaboration

In the theater, collaboration takes the form of ensemble work. A strong ensemble operates on trust, openness, and shared commitment. Each actor contributes not only skill but also vulnerability, offering ideas that may fail in order to discover what truly works. The director’s role is not to control...

From Artful Making: What Managers Need To Know About How Artists Work

About Rob Austin

Rob Austin is a professor and researcher specializing in innovation and technology management.

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Rob Austin is a professor and researcher specializing in innovation and technology management.

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