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Ralph Hertwig Books

1 book·~10 min total read

Ralph Hertwig is a director at the Max Planck Institute for Human Development, specializing in decision science.

Known for: Platformland

Books by Ralph Hertwig

Platformland

Platformland

digital_culture·10 min read

Platformland explores how digital platforms shape human behavior, public discourse, and democracy. The authors, experts in cognitive science and behavioral research, analyze the mechanisms of online influence and propose ways to design digital environments that promote informed decision-making and collective well-being.

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Key Insights from Ralph Hertwig

1

The Rise of Digital Platforms

When we speak of Platformland’s origins, we’re describing the story of the past two decades of human history, in which digital platforms ascended to become both the interface and infrastructure of modern life. The migration of attention—from television and print media to online social networks—was n...

From Platformland

2

Behavioral Design and Attention

In Platformland, attention is currency. Platforms are not passive conduits of content; they are behavioral laboratories. Having backgrounds in cognitive and behavioral science, we sought to expose the mechanisms through which design captures the mind. Every notification, infinite scroll, or variable...

From Platformland

About Ralph Hertwig

Ralph Hertwig is a director at the Max Planck Institute for Human Development, specializing in decision science.

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Ralph Hertwig is a director at the Max Planck Institute for Human Development, specializing in decision science.

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