Raj Raghunathan Books
Raj Raghunathan is a professor of marketing at the McCombs School of Business, University of Texas at Austin. His research focuses on happiness, decision-making, and consumer behavior, and he is known for his popular online course on happiness and success.
Known for: If You're So Smart, Why Aren't You Happy?
Books by Raj Raghunathan
If You're So Smart, Why Aren't You Happy?
This book explores the paradox that intelligence and success do not necessarily lead to happiness. Drawing on research in psychology and behavioral science, Raj Raghunathan examines how the pursuit of achievement can undermine well-being and offers practical insights for cultivating generosity, gratitude, and emotional fulfillment.
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The Success–Happiness Paradox
Early in my research, I coined what I call the 'Success–Happiness Paradox': intelligent, capable people often sacrifice happiness in their quest for success. On the surface, this seems illogical. Shouldn’t smart people, armed with knowledge and self-awareness, have figured out the formula for joy? Y...
From If You're So Smart, Why Aren't You Happy?
The Psychology of Happiness
The science of happiness reveals that well-being isn’t mysterious or random — it has identifiable psychological foundations. Studies in positive psychology consistently show that intrinsic motivation, autonomy, and emotional connection are the primary drivers of happiness. The happiest people are th...
From If You're So Smart, Why Aren't You Happy?
About Raj Raghunathan
Raj Raghunathan is a professor of marketing at the McCombs School of Business, University of Texas at Austin. His research focuses on happiness, decision-making, and consumer behavior, and he is known for his popular online course on happiness and success.
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Raj Raghunathan is a professor of marketing at the McCombs School of Business, University of Texas at Austin. His research focuses on happiness, decision-making, and consumer behavior, and he is known for his popular online course on happiness and success.
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