Rafi Mohammed Books
Rafi Mohammed is an economist and pricing strategy expert. He holds a Ph.
Known for: The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Books by Rafi Mohammed
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
The 1% Windfall explains how small changes in pricing can lead to significant profit growth. Drawing on real-world examples, Rafi Mohammed presents a framework for developing effective pricing strategies that align with customer value and market conditions. The book provides practical tools for managers and entrepreneurs to identify pricing opportunities, test new models, and implement profitable changes without alienating customers.
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Understanding Why Pricing Is Overlooked
Throughout my years consulting with firms large and small, I found an almost universal truth: executives rarely think about pricing until there’s a problem. They’ll devote strategic retreats to innovation, operations, or marketing, yet pricing decisions happen in the background—sometimes delegated t...
From The 1% Windfall: How Successful Companies Use Price to Profit and Grow
The Psychology and Perception of Value
Humans do not buy with calculators; they buy with feelings. That insight forms the backbone of profitable pricing. Every price sends a cue—about quality, prestige, fairness, or scarcity. These cues shape perception more than the actual number itself. For decades, economists tried to model pricing th...
From The 1% Windfall: How Successful Companies Use Price to Profit and Grow
About Rafi Mohammed
Rafi Mohammed is an economist and pricing strategy expert. He holds a Ph.D. in business economics from Cornell University and has advised numerous companies on pricing and growth strategies. Mohammed is also the founder of Culture of Profit, a consulting firm specializing in pricing innovation.
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Rafi Mohammed is an economist and pricing strategy expert. He holds a Ph.
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