Perry Klebahn Books

One of the most surprising lessons we teach at the d.school is that creativity thrives on volume. People often equate ‘quality’ with ‘selectivity’—as if producing fewer ideas automatically means better ones. In truth, the opposite is generally true. Creative breakthroughs arise from a high rate of i...

From Idea Flow: Why Creative Businesses Win

Despite knowing that idea quantity matters, most organizations find themselves constrained by psychological and structural barriers. Fear tops the list. Fear of looking foolish, fear of wasting time, fear of failure. Creativity demands vulnerability, and when workplaces prioritize certainty or effic...

From Idea Flow: Why Creative Businesses Win

Utley and Klebahn expose one of the most damaging misconceptions in the innovation world: the belief that great ideas are born in single flashes of brilliance. They show how this myth keeps individuals and companies trapped in endless waiting for their 'next big thing,' while real innovators are qui...

From Ideaflow: The Only Business Metric That Matters

Building on their insight that ideaflow drives innovation, Utley and Klebahn present compelling research showing that increasing the number of ideas leads directly to better results. Through historical examples and controlled experiments, they demonstrate that quantity indeed breeds quality. They t...

From Ideaflow: The Only Business Metric That Matters