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Perry Klebahn Books

1 book·~10 min total read

Perry Klebahn is a co-founder of the d.

Known for: Idea Flow: Why Creative Businesses Win

Books by Perry Klebahn

Idea Flow: Why Creative Businesses Win

Idea Flow: Why Creative Businesses Win

creativity·10 min read

Idea Flow explores how organizations and individuals can systematically generate, test, and refine ideas to drive innovation. Drawing on their experience at Stanford’s d.school, Utley and Klebahn present practical frameworks for increasing the volume and quality of ideas, emphasizing experimentation, collaboration, and creative confidence as key drivers of success in business and beyond.

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1

The Power of Quantity: Why More Ideas Lead to Better Ideas

One of the most surprising lessons we teach at the d.school is that creativity thrives on volume. People often equate ‘quality’ with ‘selectivity’—as if producing fewer ideas automatically means better ones. In truth, the opposite is generally true. Creative breakthroughs arise from a high rate of i...

From Idea Flow: Why Creative Businesses Win

2

Breaking Barriers: Overcoming Fear, Perfectionism, and Inertia

Despite knowing that idea quantity matters, most organizations find themselves constrained by psychological and structural barriers. Fear tops the list. Fear of looking foolish, fear of wasting time, fear of failure. Creativity demands vulnerability, and when workplaces prioritize certainty or effic...

From Idea Flow: Why Creative Businesses Win

About Perry Klebahn

Perry Klebahn is a co-founder of the d.

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Perry Klebahn is a co-founder of the d.

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