Paul Arden Books
Paul Arden (1940–2008) was a British advertising executive and author, best known for his work as Executive Creative Director at Saatchi & Saatchi. He was instrumental in shaping some of the most iconic advertising campaigns of the 1980s and later became a bestselling author of motivational books on creativity and success.
Known for: It's Not How Good You Are, It's How Good You Want To Be
Books by Paul Arden
It's Not How Good You Are, It's How Good You Want To Be
A concise and inspiring guide to achieving success in the creative industries, this book by Paul Arden—former Executive Creative Director at Saatchi & Saatchi—offers unconventional wisdom and motivational insights on how to think differently, take risks, and realize one’s potential. It distills lessons from advertising and life into short, impactful reflections designed to spark ambition and creativity.
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The Power of Aspiration
Aspiration is the engine that drives achievement. I learned early that success doesn’t belong to those with the most polish or pedigree—it belongs to those with the most desire. Too often, we confuse being good with being comfortable. But wanting to be good requires dissatisfaction. It means admitti...
From It's Not How Good You Are, It's How Good You Want To Be
Overcoming Fear of Failure
Failure is not just inevitable—it is essential. For years, I saw young creatives terrified of getting things wrong. They wanted to succeed so badly they stopped taking risks. But the creative process feeds on failure. Every idea that doesn’t work teaches you what could. Each disappointment sharpens ...
From It's Not How Good You Are, It's How Good You Want To Be
About Paul Arden
Paul Arden (1940–2008) was a British advertising executive and author, best known for his work as Executive Creative Director at Saatchi & Saatchi. He was instrumental in shaping some of the most iconic advertising campaigns of the 1980s and later became a bestselling author of motivational books on...
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Paul Arden (1940–2008) was a British advertising executive and author, best known for his work as Executive Creative Director at Saatchi & Saatchi. He was instrumental in shaping some of the most iconic advertising campaigns of the 1980s and later became a bestselling author of motivational books on...
Paul Arden (1940–2008) was a British advertising executive and author, best known for his work as Executive Creative Director at Saatchi & Saatchi. He was instrumental in shaping some of the most iconic advertising campaigns of the 1980s and later became a bestselling author of motivational books on creativity and success.
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Paul Arden (1940–2008) was a British advertising executive and author, best known for his work as Executive Creative Director at Saatchi & Saatchi. He was instrumental in shaping some of the most iconic advertising campaigns of the 1980s and later became a bestselling author of motivational books on creativity and success.
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