Patrick Renvoisé Books
Patrick Renvoisé is a French-born marketing expert and co-founder of SalesBrain, a neuromarketing agency. He is known for pioneering the application of neuroscience to marketing and sales strategies, helping organizations understand how the brain influences buying decisions.
Known for: Selling to the Old Brain: The Science of Selling to the Subconscious Mind
Books by Patrick Renvoisé
Selling to the Old Brain: The Science of Selling to the Subconscious Mind
This book explores how neuroscience and psychology can be applied to sales and marketing by focusing on the 'old brain'—the part of the human brain responsible for instinctive decision-making. Renvoisé explains how understanding subconscious triggers can help sales professionals craft more persuasive messages and close deals more effectively.
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Understanding the Old Brain: The True Decision-Maker
At the heart of persuasion lies a discovery both humbling and empowering: it’s not the logical mind that rules our decisions, but the primal, subconscious one. The old brain is the part of our mind that evolved millions of years ago when survival was our only goal. It doesn’t weigh pros and cons—it ...
From Selling to the Old Brain: The Science of Selling to the Subconscious Mind
Why Traditional Sales Messages Fail
If we trace the anatomy of a failing sales pitch, we often find it perfectly logical—but lifeless. The seller may have spent hours crafting rational arguments about quality, price, and performance, yet the listener feels nothing. That’s because logic appeals to the new brain, which analyzes but does...
From Selling to the Old Brain: The Science of Selling to the Subconscious Mind
About Patrick Renvoisé
Patrick Renvoisé is a French-born marketing expert and co-founder of SalesBrain, a neuromarketing agency. He is known for pioneering the application of neuroscience to marketing and sales strategies, helping organizations understand how the brain influences buying decisions.
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Patrick Renvoisé is a French-born marketing expert and co-founder of SalesBrain, a neuromarketing agency. He is known for pioneering the application of neuroscience to marketing and sales strategies, helping organizations understand how the brain influences buying decisions.
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