Olivier Sibony Books
Olivier Sibony is a professor, author, and consultant specializing in strategic decision-making and behavioral strategy. He teaches at HEC Paris and has co-authored several influential works on cognitive bias and business strategy.
Known for: Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants, You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them
Books by Olivier Sibony

Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
Cracked It! is a practical guide that teaches readers how to tackle complex problems and communicate solutions effectively, using the structured thinking methods employed by top strategy consultants. ...

You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them
In this insightful book, Olivier Sibony explores how cognitive biases systematically distort our decision-making processes in business and everyday life. Drawing on behavioral science and real-world e...
Key Insights from Olivier Sibony
Why Traditional Problem-Solving Fails
In organizations everywhere, people jump prematurely to solutions. They equate movement with progress, and data gathering with insight. However, when problems are ill-structured—ambiguous, multifaceted, or shaped by politics—these ad hoc approaches collapse. Traditional problem-solving fails not bec...
From Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
The Four-Step Approach: Define, Diagnose, Design, Deliver
At the heart of our method lies a four-step approach that top strategy consultants use instinctively but systematically. The first step, *Define*, ensures you frame the right problem. Every great project begins here, with the discipline to challenge the initial question. A problem statement must be...
From Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
The Illusion of Objectivity
One of the most comforting beliefs in decision-making is the idea that we are objective. We like to think we weigh evidence, evaluate options, and reach conclusions through logical reasoning. Yet, my own experience observing countless strategic teams taught me otherwise. People behave as if they see...
From You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them
Understanding Cognitive Biases
Biases are not random distortions; they are predictable patterns rooted in how the human mind simplifies complex reality. Behavioral science has identified hundreds, but three are particularly pervasive in organizational life: anchoring, availability, and representativeness. Each functions like a me...
From You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them
About Olivier Sibony
Olivier Sibony is a professor, author, and consultant specializing in strategic decision-making and behavioral strategy. He teaches at HEC Paris and has co-authored several influential works on cognitive bias and business strategy.
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Olivier Sibony is a professor, author, and consultant specializing in strategic decision-making and behavioral strategy. He teaches at HEC Paris and has co-authored several influential works on cognitive bias and business strategy.
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