Neel Doshi Books
Neel Doshi and Lindsay McGregor are co-founders of Vega Factor, a company focused on building high-performing cultures.
Known for: Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
Books by Neel Doshi
Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
Primed to Perform explores how leaders can build high-performing organizations by understanding and leveraging the science of motivation. The authors introduce the concept of Total Motivation (ToMo), explaining how different types of motivation—play, purpose, and potential—drive performance, while emotional pressure, economic pressure, and inertia hinder it. Drawing on research and case studies, the book provides practical frameworks for creating cultures that inspire people to perform at their best.
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The Science of Motivation: The Six Motives That Drive Behavior
Throughout our research, we discovered six key motives that influence every human behavior. Three of these—play, purpose, and potential—are what we call direct motives. They energize people from within, causing them to engage deeply and adapt to challenges. The other three—emotional pressure, econom...
From Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
Adaptive vs. Tactical Performance: Why Motivation Matters
A crucial insight from our research is that there are two types of performance that govern success: tactical and adaptive. Tactical performance is about following known procedures—doing what you’re told with accuracy and consistency. Adaptive performance, by contrast, is about responding effectively...
From Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
About Neel Doshi
Neel Doshi and Lindsay McGregor are co-founders of Vega Factor, a company focused on building high-performing cultures.
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Neel Doshi and Lindsay McGregor are co-founders of Vega Factor, a company focused on building high-performing cultures.
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