Mike Stevens Books
Mike Stevens is a British entrepreneur and business advisor known for his expertise in direct-to-consumer brand strategy. He founded the confectionery brand Peppersmith and has worked with numerous startups and established companies to develop effective DTC growth strategies.
Known for: The Direct To Consumer Playbook: How To Build A Brand Consumers Love
Books by Mike Stevens
The Direct To Consumer Playbook: How To Build A Brand Consumers Love
The Direct to Consumer Playbook offers a practical guide for entrepreneurs and brand builders seeking to create successful direct-to-consumer (DTC) businesses. Drawing on insights from leading DTC brands, the book explores strategies for brand positioning, customer engagement, digital marketing, and scaling operations in the modern e-commerce landscape.
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Defining the Modern DTC Brand
When I first started Peppersmith, I didn’t think of it as a 'direct-to-consumer' business. I just wanted to make great mints and gum with real ingredients, and to do so in a way that built a genuine connection with people who cared about quality and provenance. But soon enough, I realized we were pi...
From The Direct To Consumer Playbook: How To Build A Brand Consumers Love
Building and Innovating Products for DTC
Product development in the DTC world looks different from traditional manufacturing. There, you often create products for buyers and distributors, negotiating wholesale margins and shelf placement. Here, your audience is the end-consumer, and every interaction provides real-time feedback. This chan...
From The Direct To Consumer Playbook: How To Build A Brand Consumers Love
About Mike Stevens
Mike Stevens is a British entrepreneur and business advisor known for his expertise in direct-to-consumer brand strategy. He founded the confectionery brand Peppersmith and has worked with numerous startups and established companies to develop effective DTC growth strategies.
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Mike Stevens is a British entrepreneur and business advisor known for his expertise in direct-to-consumer brand strategy. He founded the confectionery brand Peppersmith and has worked with numerous startups and established companies to develop effective DTC growth strategies.
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