Michael Schrage Books
Michael Schrage is a research fellow at the MIT Sloan School’s Center for Digital Business. He is an expert on innovation, metrics, and the economics of experimentation, and has advised major global corporations on innovation strategy and digital transformation.
Known for: The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
Books by Michael Schrage
The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
In this book, Michael Schrage argues that the best way to innovate is not through brainstorming or big ideas, but through small, inexpensive experiments that test assumptions and generate real data. Drawing on examples from leading companies, he shows how organizations can create a culture of experimentation that drives continuous improvement and innovation.
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Defining the Innovator’s Hypothesis
The innovator’s hypothesis is a mental shift. It is the idea that a good innovation effort begins not with a fully formed idea but with a testable proposition: a statement about how something might create value for users, employees, or shareholders. When we begin with hypotheses, we free ourselves f...
From The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
The Value of Cheap Experiments
If hypotheses are the raw material of innovation, cheap experiments are the tools that shape them. In today’s business environment, experimentation is faster and cheaper than ever before. You can prototype a new feature overnight, test a marketing approach in minutes, or create a simulated service u...
From The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
About Michael Schrage
Michael Schrage is a research fellow at the MIT Sloan School’s Center for Digital Business. He is an expert on innovation, metrics, and the economics of experimentation, and has advised major global corporations on innovation strategy and digital transformation.
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Michael Schrage is a research fellow at the MIT Sloan School’s Center for Digital Business. He is an expert on innovation, metrics, and the economics of experimentation, and has advised major global corporations on innovation strategy and digital transformation.
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