Max McKeown Books
Max McKeown is a British author, consultant, and speaker specializing in strategy, innovation, and leadership. He is known for his books on strategic thinking and creativity and has advised global companies on organizational change and leadership development.
Known for: Adaptability: The Art of Winning in an Age of Uncertainty
Books by Max McKeown
Adaptability: The Art of Winning in an Age of Uncertainty
Adaptability: The Art of Winning in an Age of Uncertainty is a business and leadership book that explores how individuals and organizations can thrive in changing environments. Max McKeown provides practical rules and real-world examples to develop adaptability, emphasizing the difference between adapting to survive and adapting to win. The book blends insights from evolutionary biology, psychology, and business management to teach how to respond creatively and effectively to uncertainty.
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The Difference Between Surviving and Winning
Too many assume that adaptation is about clinging to existence, about maintaining a fragile hold in a hostile environment. But I argue that there is a more dynamic kind of adaptation: the ability to transform challenge into advantage. Adapting to survive is defensive; adapting to win is creative. Th...
From Adaptability: The Art of Winning in an Age of Uncertainty
Understanding the Psychology of Change
Adaptability begins in the mind. Change triggers emotional and cognitive responses that can either accelerate or block our capacity to learn. I often describe adaptability as a dance between perception and response: how quickly and accurately you notice what’s happening, and how creatively you respo...
From Adaptability: The Art of Winning in an Age of Uncertainty
About Max McKeown
Max McKeown is a British author, consultant, and speaker specializing in strategy, innovation, and leadership. He is known for his books on strategic thinking and creativity and has advised global companies on organizational change and leadership development.
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Max McKeown is a British author, consultant, and speaker specializing in strategy, innovation, and leadership. He is known for his books on strategic thinking and creativity and has advised global companies on organizational change and leadership development.
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