Katie King Books
Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
Known for: AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Books by Katie King
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Artificial intelligence is no longer a futuristic concept reserved for tech giants. It is rapidly becoming a core business capability, reshaping how organizations attract prospects, convert leads, serve customers, and build long-term loyalty. In AI Strategy for Sales and Marketing, Katie King offers a practical guide for leaders who want to move beyond hype and use AI in ways that create measurable commercial value. The book connects three areas that are too often managed separately—marketing, sales, and customer experience—and shows how AI can unify them around smarter decisions and more relevant engagement. What makes this book especially useful is its grounded, business-first perspective. Rather than presenting AI as a purely technical topic, King explains it through real organizational challenges: fragmented data, inconsistent customer journeys, weak collaboration between teams, and pressure to do more with less. She combines strategic frameworks with accessible examples, helping readers understand where AI fits, what it can realistically improve, and how to adopt it responsibly. As a respected consultant, speaker, and advisor on AI and digital transformation, Katie King brings both credibility and pragmatism, making this book a valuable resource for modern commercial leaders.
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AI Fundamentals and the Transformation Imperative
The biggest mistake companies make with AI is assuming it begins with software, when in reality it begins with strategy. Katie King starts by clarifying what artificial intelligence actually means in a business context: systems that can analyze data, detect patterns, automate decisions, and support ...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Personalization Through Predictive Customer Insight
Customers do not compare your company only to competitors; they compare every experience to the most relevant and seamless one they have ever had. That is why personalization has become a strategic necessity rather than a marketing luxury. King explains how AI makes personalization more precise, sca...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Automation Builds an Intelligent Marketing Engine
Efficiency alone is not the promise of AI-driven automation; the real promise is better marketing at scale. King shows how AI can help organizations move beyond repetitive manual execution and create a more intelligent marketing engine—one that continuously learns from data and improves performance ...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
AI Strengthens Sales from Prospecting to Close
Great salespeople have always relied on timing, relevance, and relationship quality; AI helps improve all three. In the book, King explores how artificial intelligence can enhance sales performance across the pipeline, from identifying promising prospects to supporting conversations, forecasting rev...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Customer Experience Is the Real Competitive Battlefield
In markets where products can be copied and prices can be matched, customer experience becomes the most defensible differentiator. King argues that AI’s greatest strategic value may lie not in isolated marketing or sales gains, but in its ability to connect the full customer journey. Too many organi...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Data Quality Determines AI Success
Every ambitious AI strategy eventually runs into the same hard truth: systems are only as good as the data that feeds them. King repeatedly emphasizes that many failed AI initiatives are not caused by bad algorithms, but by fragmented, outdated, inconsistent, or inaccessible data. Sales, marketing, ...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
About Katie King
Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
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Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
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