Katie King Books
Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
Known for: AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Books by Katie King
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
This book explores how artificial intelligence is transforming sales and marketing strategies. It provides practical frameworks and case studies to help business leaders integrate AI tools effectively, improve customer engagement, and drive growth through data-driven decision-making.
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AI Fundamentals and the Business Transformation Imperative
Before diving into applications, it’s essential to ground ourselves in what AI truly is—and what it isn’t. Artificial intelligence, at its core, refers to systems capable of mimicking aspects of human cognition: understanding data, recognizing patterns, making decisions, and improving through experi...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Personalization and Predictive Analytics: Reinventing Customer Experience
Customer experience is where the promise of AI comes alive. What once required guesswork can now be achieved with unprecedented precision. Through predictive analytics, companies can anticipate needs before customers articulate them. AI interprets behavioral data—purchase patterns, browsing habits, ...
From AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
About Katie King
Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
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Katie King is a British author, keynote speaker, and consultant specializing in artificial intelligence and digital transformation. She has advised numerous global brands and government organizations on leveraging AI for marketing and business innovation.
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