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Jonathan Brill Books

1 book·~10 min total read

Jonathan Brill is a business futurist, author, and innovation expert known for his work on resilient growth and decision-making under uncertainty. He has advised Fortune 500 companies and government agencies on future trends and strategic foresight.

Known for: Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Books by Jonathan Brill

Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

strategy·10 min read

In Rogue Waves, Jonathan Brill presents a strategic framework for leaders to anticipate and navigate radical change. Drawing on his expertise in resilient growth and decision-making under uncertainty, Brill outlines how organizations can identify emerging disruptions—'rogue waves'—and turn them into opportunities for innovation and profit. The book combines foresight tools, scenario planning, and actionable insights to help businesses thrive amid volatility.

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Key Insights from Jonathan Brill

1

Recognizing the Nature of Rogue Waves

To understand how to survive and profit from upheaval, we must first grasp what makes a rogue wave so dangerous—and so full of opportunity. In the natural world, rogue waves form when multiple smaller waves combine in complex patterns, aligning their energy. The same happens in human systems. Econom...

From Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

2

Why Traditional Forecasting Fails

In my years advising innovation teams, I’ve seen many leaders frustrated by planning models that crumble at the first shock. The root problem isn’t a lack of intelligence or data; it’s a psychological and institutional bias toward stability. Forecasting assumes continuity—an extension of the current...

From Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

About Jonathan Brill

Jonathan Brill is a business futurist, author, and innovation expert known for his work on resilient growth and decision-making under uncertainty. He has advised Fortune 500 companies and government agencies on future trends and strategic foresight.

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Jonathan Brill is a business futurist, author, and innovation expert known for his work on resilient growth and decision-making under uncertainty. He has advised Fortune 500 companies and government agencies on future trends and strategic foresight.

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