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Jonathan A. Knee Books

1 book·~10 min total read

Jonathan A. Knee is a professor of professional practice at Columbia Business School and a senior advisor at Evercore.

Known for: The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

Books by Jonathan A. Knee

The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

strategy·10 min read

In this incisive analysis, Jonathan A. Knee challenges the widespread belief that all successful modern businesses must be 'platforms' like Amazon, Google, or Facebook. Drawing on decades of experience in investment banking and academia, Knee dissects the myths surrounding platform economics and reveals why traditional business fundamentals—such as competitive advantage, customer value, and strategic discipline—still determine long-term success. The book offers a clear-eyed look at how investors and executives can separate hype from reality in the digital economy.

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Key Insights from Jonathan A. Knee

1

Historical Context: The Birth and Evolution of the Platform Idea

When I look back over the arc of business history, the current fascination with platforms echoes older moments when technological shifts birthed new economic theories. The early media and telecommunications industries were, in some sense, the first platforms—connecting audiences and advertisers, use...

From The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

2

The Myth of Universal Platform Superiority

In the current zeitgeist, the platform model has acquired almost religious status. Investors praise it as the ultimate proof of scalability. Founders design elaborate pitch decks around network effects and exponential growth assumptions. Analysts speak of winner-takes-all markets as if dominance wer...

From The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

About Jonathan A. Knee

Jonathan A. Knee is a professor of professional practice at Columbia Business School and a senior advisor at Evercore. He has written extensively on media, technology, and business strategy, and is the author of several acclaimed books on the intersection of finance and corporate management.

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Jonathan A. Knee is a professor of professional practice at Columbia Business School and a senior advisor at Evercore.

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