John E. Hogan Books
Hogan is a professor and consultant specializing in marketing and pricing strategy.
Known for: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Books by John E. Hogan
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
This book provides a comprehensive framework for developing effective pricing strategies that drive profitability and competitive advantage. It combines economic theory, marketing insights, and managerial practice to help businesses make informed pricing decisions. The authors explain how to analyze customer value, manage price sensitivity, and implement pricing tactics that align with long-term strategic goals.
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Understanding Value and the Economic Foundations of Pricing
Everything in effective pricing begins with a deep grasp of value. When I say value, I mean the customer’s perception of the benefit your product or service delivers compared to alternatives—not the cost you incur to produce it. Too often, firms let cost-based logic dictate their prices, believing t...
From The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Segmentation, Differentiation, and Competitive Positioning
In the next stage, we bring value into competition. Not all customers see value the same way, nor do markets reward sameness. Price becomes strategic only when it mirrors meaningful differentiation. Here I walk through how segmentation transforms pricing from a flat exercise to a dynamic management ...
From The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
About John E. Hogan
Hogan is a professor and consultant specializing in marketing and pricing strategy.
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Hogan is a professor and consultant specializing in marketing and pricing strategy.
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