John Case Books
John Case is a business writer and coauthor of several books on management and finance.
Known for: Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
Books by John Case
Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
This book provides entrepreneurs and small business owners with a clear, practical understanding of financial statements and key metrics. It explains how to interpret income statements, balance sheets, and cash flow statements, and how to use financial data to make smarter business decisions. The authors demystify accounting concepts and show how financial intelligence can drive profitability and growth.
Read SummaryKey Insights from John Case
Understanding Financial Statements: The Language of Business
When we talk about business performance, we are really talking about numbers—and those numbers live in four key financial statements: the income statement, the balance sheet, the cash flow statement, and the statement of retained earnings. Think of these as different lenses on the same reality. The ...
From Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
The Income Statement: Measuring Profit and Performance
The income statement—sometimes called a P&L—shows, in the simplest terms, how much comes in and how much goes out. But the real art lies in understanding what each figure means. Revenue represents the value you deliver to customers; cost of goods sold (COGS) captures what it takes to produce that va...
From Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
About John Case
John Case is a business writer and coauthor of several books on management and finance.
Frequently Asked Questions
John Case is a business writer and coauthor of several books on management and finance.
Read John Case's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by John Case.