Jeremy Utley, Perry Klebahn Books
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d. school).
Known for: Idea Flow: Why Creative Businesses Win
Books by Jeremy Utley, Perry Klebahn
Idea Flow: Why Creative Businesses Win
Idea Flow explores how organizations and individuals can systematically generate, test, and refine ideas to drive innovation. Drawing on their experience at Stanford’s d.school, Utley and Klebahn present practical frameworks for increasing the volume and quality of ideas, emphasizing experimentation, collaboration, and creative confidence as key drivers of success in business and beyond.
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The Power of Quantity: Why More Ideas Lead to Better Ideas
One of the most surprising lessons we teach at the d.school is that creativity thrives on volume. People often equate ‘quality’ with ‘selectivity’—as if producing fewer ideas automatically means better ones. In truth, the opposite is generally true. Creative breakthroughs arise from a high rate of i...
From Idea Flow: Why Creative Businesses Win
Breaking Barriers: Overcoming Fear, Perfectionism, and Inertia
Despite knowing that idea quantity matters, most organizations find themselves constrained by psychological and structural barriers. Fear tops the list. Fear of looking foolish, fear of wasting time, fear of failure. Creativity demands vulnerability, and when workplaces prioritize certainty or effic...
From Idea Flow: Why Creative Businesses Win
About Jeremy Utley, Perry Klebahn
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.school). Perry Klebahn is a co-founder of the d.school’s executive education program and a professor of design and innovation at Stanford. Both authors specialize in creativity, innovat...
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Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.school). Perry Klebahn is a co-founder of the d.school’s executive education program and a professor of design and innovation at Stanford. Both authors specialize in creativity, innovat...
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.school). Perry Klebahn is a co-founder of the d.school’s executive education program and a professor of design and innovation at Stanford. Both authors specialize in creativity, innovation, and leadership education.
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Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d. school).
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