Jeremy Utley Books
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.
Known for: Idea Flow: Why Creative Businesses Win, Ideaflow: The Only Business Metric That Matters
Books by Jeremy Utley
Idea Flow: Why Creative Businesses Win
Idea Flow explores how organizations and individuals can systematically generate, test, and refine ideas to drive innovation. Drawing on their experience at Stanford’s d.school, Utley and Klebahn pres...
Ideaflow: The Only Business Metric That Matters
Ideaflow es un libro que explora cómo las organizaciones y los individuos pueden aumentar drásticamente su capacidad de generar ideas. Los autores, profesores de la d.school de Stanford, presentan un ...
Key Insights from Jeremy Utley
The Power of Quantity: Why More Ideas Lead to Better Ideas
One of the most surprising lessons we teach at the d.school is that creativity thrives on volume. People often equate ‘quality’ with ‘selectivity’—as if producing fewer ideas automatically means better ones. In truth, the opposite is generally true. Creative breakthroughs arise from a high rate of i...
From Idea Flow: Why Creative Businesses Win
Breaking Barriers: Overcoming Fear, Perfectionism, and Inertia
Despite knowing that idea quantity matters, most organizations find themselves constrained by psychological and structural barriers. Fear tops the list. Fear of looking foolish, fear of wasting time, fear of failure. Creativity demands vulnerability, and when workplaces prioritize certainty or effic...
From Idea Flow: Why Creative Businesses Win
The Myth of the Single Big Idea
Utley and Klebahn expose one of the most damaging misconceptions in the innovation world: the belief that great ideas are born in single flashes of brilliance. They show how this myth keeps individuals and companies trapped in endless waiting for their 'next big thing,' while real innovators are qui...
From Ideaflow: The Only Business Metric That Matters
Quantity Breeds Quality
Building on their insight that ideaflow drives innovation, Utley and Klebahn present compelling research showing that increasing the number of ideas leads directly to better results. Through historical examples and controlled experiments, they demonstrate that quantity indeed breeds quality. They t...
From Ideaflow: The Only Business Metric That Matters
About Jeremy Utley
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.
Frequently Asked Questions
Jeremy Utley is the Director of Executive Education at Stanford University’s Hasso Plattner Institute of Design (d.
Read Jeremy Utley's books in 15 minutes
Get AI-powered summaries with key insights from 2 books by Jeremy Utley.