Jennifer Aaker, Naomi Bagdonas Books
Jennifer Aaker is a behavioral scientist and professor at Stanford Graduate School of Business, known for her research on happiness and meaning. Naomi Bagdonas is a lecturer at Stanford and an executive coach specializing in humor and leadership.
Known for: Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Books by Jennifer Aaker, Naomi Bagdonas
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Humor, Seriously explores how humor can be a powerful tool for leadership, creativity, and connection in professional and personal life. Drawing on research from behavioral science and real-world examples, the authors show that humor fosters trust, reduces stress, and enhances communication. The book provides practical strategies for cultivating humor and using it effectively in the workplace without undermining credibility.
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The Science of Humor
Science reveals what intuition has long whispered: laughter is essential to our survival as social beings. When we laugh, our brains release oxytocin—the bonding hormone that fosters trust—and endorphins that ease pain and elevate mood. Humor short-circuits stress responses, lowering cortisol levels...
From Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Humor and Leadership
When leaders use humor well, it changes everything. They don’t simply entertain—they humanize. A well-placed joke isn’t a punchline; it’s a bridge. Leaders who laugh in the face of challenges, or at their own expense, invite others to drop fear and engage from curiosity. In organizations where humor...
From Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
About Jennifer Aaker, Naomi Bagdonas
Jennifer Aaker is a behavioral scientist and professor at Stanford Graduate School of Business, known for her research on happiness and meaning. Naomi Bagdonas is a lecturer at Stanford and an executive coach specializing in humor and leadership. Together, they teach the popular Stanford course 'Hum...
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Jennifer Aaker is a behavioral scientist and professor at Stanford Graduate School of Business, known for her research on happiness and meaning. Naomi Bagdonas is a lecturer at Stanford and an executive coach specializing in humor and leadership. Together, they teach the popular Stanford course 'Hum...
Jennifer Aaker is a behavioral scientist and professor at Stanford Graduate School of Business, known for her research on happiness and meaning. Naomi Bagdonas is a lecturer at Stanford and an executive coach specializing in humor and leadership. Together, they teach the popular Stanford course 'Humor: Serious Business.'
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Jennifer Aaker is a behavioral scientist and professor at Stanford Graduate School of Business, known for her research on happiness and meaning. Naomi Bagdonas is a lecturer at Stanford and an executive coach specializing in humor and leadership.
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