Jennifer Aaker Books
Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness.
Known for: Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.), The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Books by Jennifer Aaker
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Humor, Seriously explores how humor can be a powerful tool for leadership, creativity, and connection in professional and personal life. Drawing on research from behavioral science and real-world exam...
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
The Dragonfly Effect explores how individuals and organizations can harness the power of social media to inspire action and create meaningful change. Drawing on real-world examples, the authors presen...
Key Insights from Jennifer Aaker
The Science of Humor
Science reveals what intuition has long whispered: laughter is essential to our survival as social beings. When we laugh, our brains release oxytocin—the bonding hormone that fosters trust—and endorphins that ease pain and elevate mood. Humor short-circuits stress responses, lowering cortisol levels...
From Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Humor and Leadership
When leaders use humor well, it changes everything. They don’t simply entertain—they humanize. A well-placed joke isn’t a punchline; it’s a bridge. Leaders who laugh in the face of challenges, or at their own expense, invite others to drop fear and engage from curiosity. In organizations where humor...
From Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
The Dragonfly Metaphor
Think of the dragonfly: four wings, each moving independently yet perfectly coordinated. The dragonfly’s unique ability to maneuver — to hover, pivot, and accelerate with astonishing grace — makes it a powerful metaphor for the kind of movement we aim to inspire. Likewise, social change in the digit...
From The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Wing 1 – Focus
Every effective movement begins with clarity. In a world of distractions, focus is the discipline of choosing a single, specific, and measurable goal that channels all effort and creativity. Without that clarity, energy scatters. But with it, even small teams can achieve extraordinary results. Wh...
From The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
About Jennifer Aaker
Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness.
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Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness.
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