Hal Hershfield Books
Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. His research focuses on how people consider their future selves in decision-making and has been featured in major media outlets such as The New York Times, The Wall Street Journal, and The Atlantic.
Known for: Your Future Self: How to Make Tomorrow Better Today
Books by Hal Hershfield
Your Future Self: How to Make Tomorrow Better Today
In this insightful book, behavioral economist Hal Hershfield explores the psychological gap between our present and future selves. Drawing on decades of research in psychology, neuroscience, and behavioral economics, he explains why people often make choices that favor immediate gratification over long-term well-being. Hershfield offers practical strategies to strengthen the connection with our future selves, helping readers make better decisions about health, finances, and relationships.
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The Future Self Problem
One of the biggest puzzles in human behavior is the gap between what we intend for our future and what we actually do today. We save less than we know we should, procrastinate on important goals, and make health decisions that benefit us only in the moment. I call this the Future Self Problem—the ps...
From Your Future Self: How to Make Tomorrow Better Today
Neuroscience of Temporal Self-Continuity
At the heart of the future self problem lies what neuroscientists call temporal self-continuity—the sense that who we are today is fundamentally linked to who we’ll be tomorrow. Brain imaging studies reveal just how fragile this link can be. When participants are asked to think about their future se...
From Your Future Self: How to Make Tomorrow Better Today
About Hal Hershfield
Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. His research focuses on how people consider their future selves in decision-making and has been featured in major media outlets such as The New York Times, The Wall Street ...
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Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. His research focuses on how people consider their future selves in decision-making and has been featured in major media outlets such as The New York Times, The Wall Street ...
Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. His research focuses on how people consider their future selves in decision-making and has been featured in major media outlets such as The New York Times, The Wall Street Journal, and The Atlantic.
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Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. His research focuses on how people consider their future selves in decision-making and has been featured in major media outlets such as The New York Times, The Wall Street Journal, and The Atlantic.
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