George Westerman, Didier Bonnet, Andrew McAfee Books
George Westerman is a Research Scientist at MIT Sloan School of Management. Didier Bonnet is a Senior Vice President at Capgemini Consulting.
Known for: Leading Digital: Turning Technology into Business Transformation
Books by George Westerman, Didier Bonnet, Andrew McAfee
Leading Digital: Turning Technology into Business Transformation
Leading Digital: Turning Technology into Business Transformation explores how large traditional companies can harness digital technologies to drive transformation and achieve competitive advantage. Drawing on extensive research at MIT and Capgemini Consulting, the authors present a framework for digital mastery, highlighting how leaders can integrate technology, vision, and execution to succeed in the digital era.
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Defining Digital Mastery
When we speak of 'digital mastery,' we are describing a distinctive state of organizational maturity—not simply proficiency in adopting technology, but a holistic ability to harness it for business transformation. During our research, we discovered that companies fall into four broad categories depe...
From Leading Digital: Turning Technology into Business Transformation
The Digital Advantage
One of the most compelling discoveries in our research came from analyzing performance data. Across industries, Digital Masters consistently outperform their peers—not marginally, but dramatically. Companies ranking high on digital mastery show increased revenue generation, higher profitability, and...
From Leading Digital: Turning Technology into Business Transformation
About George Westerman, Didier Bonnet, Andrew McAfee
George Westerman is a Research Scientist at MIT Sloan School of Management. Didier Bonnet is a Senior Vice President at Capgemini Consulting. Andrew McAfee is a Principal Research Scientist at MIT and co-founder of the MIT Initiative on the Digital Economy.
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George Westerman is a Research Scientist at MIT Sloan School of Management. Didier Bonnet is a Senior Vice President at Capgemini Consulting.
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