Faris Yakob Books
Faris Yakob is a creative strategist, consultant, and founder of Genius Steals. He has worked with global agencies and writes about innovation, creativity, and the intersection of technology and culture.
Known for: Paid Attention: Innovative Advertising for a Digital World
Books by Faris Yakob
Paid Attention: Innovative Advertising for a Digital World
Paid Attention explores how the attention economy has transformed advertising and marketing in the digital era. Faris Yakob examines how brands can capture and sustain consumer attention in an information-saturated environment, offering creative strategies and practical examples for innovation in communication and media.
Read SummaryKey Insights from Faris Yakob
The Evolution of Advertising and the Rise of the Attention Economy
Let’s begin with history, because context gives us perspective. Advertising was born in the industrial era when products needed mass visibility. Newspapers and radio offered something miraculous: the ability to speak to many people at once. Then came television, the great symbolic stage of the consu...
From Paid Attention: Innovative Advertising for a Digital World
The Psychology of Attention and the Role of Creativity
Attention isn’t a mechanical act; it’s psychological, emotional, and contextual. We don’t attend to everything equally. Our minds filter, prioritize, and simplify because we’re bombarded with stimuli. Neuroscience tells us that attention is selective and guided by novelty, relevance, and emotional r...
From Paid Attention: Innovative Advertising for a Digital World
About Faris Yakob
Faris Yakob is a creative strategist, consultant, and founder of Genius Steals. He has worked with global agencies and writes about innovation, creativity, and the intersection of technology and culture.
Frequently Asked Questions
Faris Yakob is a creative strategist, consultant, and founder of Genius Steals. He has worked with global agencies and writes about innovation, creativity, and the intersection of technology and culture.
Read Faris Yakob's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by Faris Yakob.