Everett M. Rogers Books
Everett M. Rogers (1931–2004) was an American communication scholar and sociologist best known for developing the diffusion of innovations theory.
Known for: Diffusion of Innovations
Books by Everett M. Rogers
Diffusion of Innovations
Diffusion of Innovations is a foundational work in communication and sociology that explores how new ideas and technologies spread through societies. Rogers presents a systematic theory explaining the process of adoption, categorizing adopters into innovators, early adopters, early majority, late majority, and laggards. The book analyzes factors influencing diffusion, such as social networks, communication channels, and perceived attributes of innovations, and has become a cornerstone for understanding change in social systems.
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The Elements and Process of Diffusion
When I first studied the spread of hybrid seed corn across Iowa in the 1940s, I noticed a consistent pattern in how farmers adopted the innovation. Some rushed to try it immediately, while others waited to see the results. A few resisted until nearly everyone else had already switched. This observat...
From Diffusion of Innovations
The Innovation-Decision Process and Adopter Categories
The adoption of an innovation rarely happens in an instant. Individuals pass through five distinct stages. First comes knowledge: awareness that an innovation exists. Second is persuasion: developing a favorable or unfavorable attitude toward it. Third is the decision: the choice to adopt or reject....
From Diffusion of Innovations
About Everett M. Rogers
Everett M. Rogers (1931–2004) was an American communication scholar and sociologist best known for developing the diffusion of innovations theory. He served as a professor at several universities, including the University of New Mexico, and his research profoundly influenced fields such as marketing...
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Everett M. Rogers (1931–2004) was an American communication scholar and sociologist best known for developing the diffusion of innovations theory. He served as a professor at several universities, including the University of New Mexico, and his research profoundly influenced fields such as marketing...
Everett M. Rogers (1931–2004) was an American communication scholar and sociologist best known for developing the diffusion of innovations theory. He served as a professor at several universities, including the University of New Mexico, and his research profoundly influenced fields such as marketing, public health, and technology adoption.
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Everett M. Rogers (1931–2004) was an American communication scholar and sociologist best known for developing the diffusion of innovations theory.
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