Elle Luna Books
Elle Luna is an American designer, artist, and writer known for her work with IDEO, Mailbox, and Medium. She gained recognition for her viral essay 'The Crossroads of Should and Must,' which she later expanded into this book.
Known for: The Crossroads of Should and Must: Find and Follow Your Passion
Books by Elle Luna
The Crossroads of Should and Must: Find and Follow Your Passion
An inspirational and visually rich guide that explores the choice between 'Should'—what we feel obligated to do—and 'Must'—what we truly desire to do. Elle Luna encourages readers to embrace their passions and live authentically, offering reflections, illustrations, and exercises to help navigate the journey from obligation to purpose.
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Exploring 'Should': The Comfort of Obligation
Should is everywhere. It sneaks into our conversations, our decisions, our calendars. It sounds responsible, reasonable, even virtuous. Should tells us we’re good when we comply, when we choose what is expected, when we stay on the road already paved for us. In the book, I talk about how Should oft...
From The Crossroads of Should and Must: Find and Follow Your Passion
Meeting 'Must': The Voice of Authenticity
When you hear Must for the first time, it may feel like a whisper—subtle, uncertain, but undeniable. Must emerges from the deepest part of ourselves, the space untouched by expectation. It’s the voice that says, paint, sing, start that business, leave that job, love whom you truly love. It doesn’t r...
From The Crossroads of Should and Must: Find and Follow Your Passion
About Elle Luna
Elle Luna is an American designer, artist, and writer known for her work with IDEO, Mailbox, and Medium. She gained recognition for her viral essay 'The Crossroads of Should and Must,' which she later expanded into this book. Her work focuses on creativity, self-discovery, and the pursuit of meaning...
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Elle Luna is an American designer, artist, and writer known for her work with IDEO, Mailbox, and Medium. She gained recognition for her viral essay 'The Crossroads of Should and Must,' which she later expanded into this book. Her work focuses on creativity, self-discovery, and the pursuit of meaning...
Elle Luna is an American designer, artist, and writer known for her work with IDEO, Mailbox, and Medium. She gained recognition for her viral essay 'The Crossroads of Should and Must,' which she later expanded into this book. Her work focuses on creativity, self-discovery, and the pursuit of meaningful work.
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Elle Luna is an American designer, artist, and writer known for her work with IDEO, Mailbox, and Medium. She gained recognition for her viral essay 'The Crossroads of Should and Must,' which she later expanded into this book.
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