Eliot Brown, Maureen Farrell Books
Eliot Brown is a journalist at The Wall Street Journal covering startups and venture capital. Maureen Farrell is also a Wall Street Journal reporter specializing in finance and IPOs.
Known for: The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
Books by Eliot Brown, Maureen Farrell
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
An investigative account of the meteoric rise and dramatic fall of WeWork and its charismatic founder Adam Neumann. The book explores how a startup that promised to revolutionize the workplace culture became a cautionary tale of hubris, unchecked ambition, and the excesses of venture capital. Drawing on extensive reporting, the authors reveal the inner workings of WeWork’s culture, its investors, and the mythmaking that fueled its valuation before its collapse.
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WeWork’s Origins: From Coworking to a Movement
When you trace the very beginnings of WeWork, you find not a master plan but an experiment driven by two dreamers—Adam Neumann and Miguel McKelvey. Both were idealists shaped by unconventional upbringings. Neumann, an Israeli Navy veteran, possessed a magnetic charm and an instinct for grand visions...
From The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
The Cult of Personality: Adam Neumann and the WeWork Mythology
The engine of WeWork’s spectacular ascent was not its business model—it was Adam Neumann himself. His charisma turned skeptics into believers, and his unbridled ambition created an aura of inevitability around everything he touched. Inside the company, employees often repeated his phrases like mantr...
From The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
About Eliot Brown, Maureen Farrell
Eliot Brown is a journalist at The Wall Street Journal covering startups and venture capital. Maureen Farrell is also a Wall Street Journal reporter specializing in finance and IPOs. Together, they bring deep expertise in business reporting and investigative journalism.
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Eliot Brown is a journalist at The Wall Street Journal covering startups and venture capital. Maureen Farrell is also a Wall Street Journal reporter specializing in finance and IPOs.
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