David S. Williams Books
David S. Williams is a marketing strategist and data analytics expert with extensive experience in customer relationship management.
Known for: Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
Books by David S. Williams
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
Connected CRM provides a comprehensive framework for building a customer-centric business strategy driven by data and analytics. The book explains how organizations can integrate customer data across channels to create personalized experiences, improve retention, and drive profitability. It combines strategic insights with practical implementation guidance for marketing and business leaders.
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The Evolution of CRM and the Rise of the Connected Approach
In the early years of customer relationship management, CRM was primarily a data repository—a way to record transactions, track contacts, and support sales teams. Businesses thought they were managing relationships when, in reality, they were managing databases. The assumption was simple: if you col...
From Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
Building the Unified Customer View
To truly connect with customers, you need to see them completely. But building that unified view is both technically complex and strategically subtle. In *Connected CRM*, I describe the process as the creation of a 'single customer truth'—a consolidated profile that captures demographic data, behavi...
From Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
About David S. Williams
David S. Williams is a marketing strategist and data analytics expert with extensive experience in customer relationship management. He has advised global companies on leveraging data to enhance customer engagement and business performance.
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David S. Williams is a marketing strategist and data analytics expert with extensive experience in customer relationship management.
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