David Meerman Scott Books
David Meerman Scott is a marketing strategist, keynote speaker, and bestselling author known for his expertise in real-time marketing and public relations. He has advised organizations worldwide on how to leverage digital platforms to connect with customers and grow their brands.
Known for: Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage, The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing, and Online Media to Reach Buyers Directly
Books by David Meerman Scott
Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Newsjacking explains how marketers, entrepreneurs, and communicators can take advantage of breaking news stories to generate media coverage and attention for their own ideas, products, or brands. The ...
The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing, and Online Media to Reach Buyers Directly
This groundbreaking guide redefines how marketing and public relations professionals engage with audiences in the digital age. David Meerman Scott explains how organizations can use online tools—such ...
Key Insights from David Meerman Scott
The News Cycle and the Power of Timing
Every story follows a rhythm: it breaks, explodes, matures, and fades. Understanding this news life cycle is fundamental to newsjacking. When a story breaks, journalists scramble to gather background, find sources, and add context. For a few short hours—or sometimes minutes—there’s an enormous appet...
From Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Spotting and Seizing Opportunities
Newsjacking begins with awareness. Great newsjackers are relentless news consumers, scanning not just mainstream outlets but emerging stories across social networks and niche communities. The key is pattern recognition—seeing where a story might intersect with your world before others spot the conne...
From Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Understanding the New Rules
In the old world, marketing meant advertising, and PR meant pitching the press. Everything flowed through gatekeepers. But now, search engines, websites, and social media have become the channels through which buyers find information and make decisions. The new rule is simple: organizations can spea...
From The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing, and Online Media to Reach Buyers Directly
The Power of Online Content
Content is not just what fills a page or a feed—it is how your audience experiences your brand. In the new world of marketing and PR, valuable content earns attention. Blogs, podcasts, and videos serve as tools for storytelling, letting organizations speak with authenticity and depth. I’ve seen comp...
From The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing, and Online Media to Reach Buyers Directly
About David Meerman Scott
David Meerman Scott is a marketing strategist, keynote speaker, and bestselling author known for his expertise in real-time marketing and public relations. He has advised organizations worldwide on how to leverage digital platforms to connect with customers and grow their brands.
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David Meerman Scott is a marketing strategist, keynote speaker, and bestselling author known for his expertise in real-time marketing and public relations. He has advised organizations worldwide on how to leverage digital platforms to connect with customers and grow their brands.
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