David Hagenbuch Books
David Hagenbuch is a professor of marketing and founder of Mindful Marketing. He writes and speaks on topics related to ethics, social responsibility, and marketing strategy, encouraging organizations to pursue both moral and market success.
Known for: Good Works!: How to Build a Better World Through Business
Books by David Hagenbuch
Good Works!: How to Build a Better World Through Business
Good Works! explores how businesses can integrate social responsibility and ethical practices into their operations while maintaining profitability. The book provides case studies and actionable strategies for companies seeking to make a positive impact on society through their core business activities.
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The Evolution of Responsible Business: From CSR to Conscious Strategy
To understand where we are today, we must appreciate how far we’ve come. Corporate social responsibility once meant writing checks to charities or planting trees after a quarterly profit surge. In its early decades, CSR emerged as a defensive maneuver—an effort to correct or offset the harm companie...
From Good Works!: How to Build a Better World Through Business
Ethical Foundations of Marketing: Selling with a Conscience
I often remind my students that marketing, at its heart, is relational—it’s about connecting human needs with meaningful solutions. Yet somewhere along the way, many marketers began treating consumers as targets rather than partners. They learned how to influence but forgot how to listen. The ethica...
From Good Works!: How to Build a Better World Through Business
About David Hagenbuch
David Hagenbuch is a professor of marketing and founder of Mindful Marketing. He writes and speaks on topics related to ethics, social responsibility, and marketing strategy, encouraging organizations to pursue both moral and market success.
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David Hagenbuch is a professor of marketing and founder of Mindful Marketing. He writes and speaks on topics related to ethics, social responsibility, and marketing strategy, encouraging organizations to pursue both moral and market success.
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