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Clive Rich Books

1 book·~10 min total read

Clive Rich is a British lawyer, mediator, and negotiation expert. He has advised major corporations and individuals on deal-making and conflict resolution, and is known for his accessible approach to negotiation psychology and communication.

Known for: The Yes Book: The Art of Better Negotiation

Books by Clive Rich

The Yes Book: The Art of Better Negotiation

The Yes Book: The Art of Better Negotiation

communication·10 min read

The Yes Book is a practical guide to mastering negotiation skills in both professional and personal contexts. Drawing on psychology, communication, and business strategy, Clive Rich provides readers with tools to build rapport, manage conflict, and achieve win-win outcomes. The book emphasizes understanding others’ motivations and using positive influence to reach agreements that benefit all parties.

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Key Insights from Clive Rich

1

Understanding the Psychology Behind Every 'Yes'

Negotiation begins long before anyone opens their mouth—it starts in the mind. To effectively reach 'yes,' one must first understand the psychological forces that shape decisions. Emotions, perceptions, and the desire for respect or safety drive every human interaction. My experience has shown me th...

From The Yes Book: The Art of Better Negotiation

2

The Yes System: Preparation, Engagement, and Agreement

The Yes System emerged from my years mediating deals across industries—from music to telecoms, from politics to personal disputes. It is built on three phases: Preparation, Engagement, and Agreement. Each represents a stage of both psychological and strategic alignment. Preparation is where most ne...

From The Yes Book: The Art of Better Negotiation

About Clive Rich

Clive Rich is a British lawyer, mediator, and negotiation expert. He has advised major corporations and individuals on deal-making and conflict resolution, and is known for his accessible approach to negotiation psychology and communication.

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Clive Rich is a British lawyer, mediator, and negotiation expert. He has advised major corporations and individuals on deal-making and conflict resolution, and is known for his accessible approach to negotiation psychology and communication.

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