Bryan Mattimore Books
Bryan Mattimore is an innovation consultant, author, and co-founder of the Growth Engine Company. He has worked with major corporations to develop new products and business strategies, and is recognized for his expertise in creativity and ideation techniques.
Known for: 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Books by Bryan Mattimore
21 Days To A Big Idea: Creating Breakthrough Business Concepts
Great business ideas rarely appear as lightning bolts. More often, they emerge from a disciplined process that helps people challenge assumptions, combine unexpected insights, and turn vague possibilities into compelling concepts. In 21 Days To A Big Idea, innovation consultant Bryan Mattimore argues that creativity is not a mysterious talent reserved for a gifted few. It is a practical skill that can be strengthened through structure, repetition, and the right mental tools. The book presents a step-by-step program designed to help entrepreneurs, marketers, product teams, and leaders generate breakthrough business concepts in just three weeks. Rather than waiting for inspiration, Mattimore shows readers how to create the conditions that make breakthrough thinking more likely. He draws on decades of experience helping organizations develop new products, sharpen strategic thinking, and uncover high-value opportunities. What makes this book matter is its balance of imagination and execution. It is not only about brainstorming more ideas, but about producing better ones: ideas that are original, relevant, and usable. For anyone trying to solve a stubborn business problem or build something new, this book offers a repeatable roadmap for moving from blank page to bold concept.
Read SummaryKey Insights from Bryan Mattimore
Big ideas come from process
A breakthrough idea is rarely a random accident. One of Bryan Mattimore’s central insights is that innovation becomes far more reliable when it is treated as a deliberate process instead of a lucky event. Many people assume creativity is spontaneous, but that belief often becomes an excuse for incon...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Constraints often unlock better creativity
Too much freedom can weaken creativity. That sounds backward, yet Mattimore shows that meaningful constraints often lead to stronger ideas than open-ended brainstorming ever does. When teams are told to "think of anything," they frequently drift into vague, impractical, or repetitive territory. But ...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Quantity is the path to quality
The fastest route to a great idea is often through a large number of imperfect ones. Mattimore reinforces a classic but often ignored truth about innovation: quality usually emerges from quantity. People tend to self-edit too early, judging ideas before they have a chance to evolve. That habit limit...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Provocation breaks habitual thinking patterns
Most business thinking stays trapped inside accepted assumptions. Mattimore emphasizes that breakthrough concepts often require deliberate provocation: introducing ideas, questions, or scenarios that seem strange enough to disrupt normal mental habits. Without provocation, teams tend to improve what...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Analogies generate unexpected business solutions
Some of the best ideas come from outside your industry. Mattimore highlights analogy as one of the most powerful tools for creative thinking because it allows people to import useful patterns from unrelated fields. When a business problem feels overfamiliar, looking sideways can reveal solutions tha...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
Ideas need incubation to become breakthroughs
Not all progress happens while you are actively thinking. Mattimore recognizes the importance of incubation: the period in which ideas mature beneath conscious awareness. In a fast-moving business culture, people often expect immediate answers, but creative breakthroughs frequently need distance, re...
From 21 Days To A Big Idea: Creating Breakthrough Business Concepts
About Bryan Mattimore
Bryan Mattimore is an innovation consultant, author, and co-founder of the Growth Engine Company. He has worked with major corporations to develop new products and business strategies, and is recognized for his expertise in creativity and ideation techniques.
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Bryan Mattimore is an innovation consultant, author, and co-founder of the Growth Engine Company. He has worked with major corporations to develop new products and business strategies, and is recognized for his expertise in creativity and ideation techniques.
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