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Bryan Franklin, Michael Ellsberg Books

1 book·~10 min total read

Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups. Michael Ellsberg is an author and speaker focused on education, entrepreneurship, and personal development.

Known for: The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

Books by Bryan Franklin, Michael Ellsberg

The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

finance·10 min read

The book explores a new approach to wealth that goes beyond traditional financial investments. Franklin and Ellsberg argue that true wealth lies in developing personal skills, relationships, and experiences that generate long-term fulfillment and resilience. They present a framework for investing in oneself—through learning, community, and purpose—to create sustainable prosperity and happiness.

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Key Insights from Bryan Franklin, Michael Ellsberg

1

The Limitations of Traditional Investments

For decades, we’ve equated security with financial growth. We plan for retirement, save for college, and invest in diversified portfolios because we believe these are the safest paths to freedom. But through our study of real human behavior, we discovered that this narrative hides a painful trap: th...

From The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

2

Return on Happiness: The New Measure of Prosperity

Imagine measuring your success not by the size of your bank account but by the quality of your life—by happiness, meaning, and contribution. That might sound idealistic, but behavioral economics and neuroscience consistently show that happiness leads to higher productivity, longer lifespan, greater ...

From The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

About Bryan Franklin, Michael Ellsberg

Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups. Michael Ellsberg is an author and speaker focused on education, entrepreneurship, and personal development. Together, they combine insights from psychology, business, and behavioral economics...

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Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups. Michael Ellsberg is an author and speaker focused on education, entrepreneurship, and personal development. Together, they combine insights from psychology, business, and behavioral economics to redefine the concept of wealth.

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Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups. Michael Ellsberg is an author and speaker focused on education, entrepreneurship, and personal development.

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