Bryan Franklin Books
Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups.
Known for: The Last Safe Investment: Spending Now to Increase Your True Wealth Forever
Books by Bryan Franklin
The Last Safe Investment: Spending Now to Increase Your True Wealth Forever
The book explores a new approach to wealth that goes beyond traditional financial investments. Franklin and Ellsberg argue that true wealth lies in developing personal skills, relationships, and experiences that generate long-term fulfillment and resilience. They present a framework for investing in oneself—through learning, community, and purpose—to create sustainable prosperity and happiness.
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The Limitations of Traditional Investments
For decades, we’ve equated security with financial growth. We plan for retirement, save for college, and invest in diversified portfolios because we believe these are the safest paths to freedom. But through our study of real human behavior, we discovered that this narrative hides a painful trap: th...
From The Last Safe Investment: Spending Now to Increase Your True Wealth Forever
Return on Happiness: The New Measure of Prosperity
Imagine measuring your success not by the size of your bank account but by the quality of your life—by happiness, meaning, and contribution. That might sound idealistic, but behavioral economics and neuroscience consistently show that happiness leads to higher productivity, longer lifespan, greater ...
From The Last Safe Investment: Spending Now to Increase Your True Wealth Forever
About Bryan Franklin
Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups.
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Bryan Franklin is an executive coach and entrepreneur known for his work with business leaders and startups.
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