Bradford D. Jordan Books
Jordan is a professor of finance at the University of Kentucky, known for his research in corporate finance and investments.
Known for: Fundamentals of Corporate Finance
Books by Bradford D. Jordan
Fundamentals of Corporate Finance
Fundamentals of Corporate Finance is one of the most widely used introductions to financial decision-making because it turns a complex subject into a practical framework for running real businesses. Stephen A. Ross, Randolph W. Westerfield, and Bradford D. Jordan explain how firms decide what to invest in, how to raise money, how to measure risk, and how to create value for shareholders without losing sight of day-to-day financial realities. The book covers the core building blocks of modern finance: financial statements, cash flow, valuation, bonds, stocks, capital budgeting, cost of capital, capital structure, dividend policy, working capital management, mergers, and international finance. What makes it matter is that these are not isolated textbook topics; they are the decisions behind launching products, funding expansion, managing uncertainty, and evaluating strategic opportunities. The authors bring exceptional authority to the subject: Ross was one of the most influential scholars in modern financial economics, while Westerfield and Jordan are respected educators known for making finance clear and usable. Together, they offer a rigorous but accessible guide to how smart financial choices shape business success.
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Corporate Finance Starts With Value Creation
Every major business decision can be reduced to one powerful test: does it increase the value of the firm? That idea sits at the center of corporate finance. Ross, Westerfield, and Jordan show that managers are constantly making three broad types of decisions: capital budgeting decisions about which...
From Fundamentals of Corporate Finance
Cash Flow Matters More Than Accounting Profit
A profitable company can still fail if it runs out of cash. One of the book’s most important lessons is that accounting earnings and economic cash flow are not the same thing. Financial statements provide essential information, but they must be interpreted carefully. The balance sheet shows what the...
From Fundamentals of Corporate Finance
Markets Turn Time Into Monetary Decisions
Money today and money tomorrow are not equivalent, and that simple fact powers much of finance. The time value of money explains why future cash flows must be discounted before they can be compared with current costs. A dollar received now can be invested, carries less uncertainty, and provides imme...
From Fundamentals of Corporate Finance
Valuing Bonds and Stocks Requires Assumptions
An asset is worth only what its future cash flows are worth today, but estimating those cash flows is where finance becomes both powerful and humbling. The book explains bond valuation and stock valuation as applications of the same discounted cash flow logic, yet it also shows that valuation depend...
From Fundamentals of Corporate Finance
Risk and Return Are Inseparable
There is no meaningful return without risk, and one of corporate finance’s greatest insights is that not all risk is rewarded equally. Ross, Westerfield, and Jordan explain that investors demand higher expected returns for bearing uncertainty, but the market primarily compensates for systematic risk...
From Fundamentals of Corporate Finance
Capital Budgeting Separates Good Projects From Bad
Growth is not automatically value creation. A company can expand, hire, build, and acquire while making shareholders worse off if it invests in projects that fail to earn more than their cost of capital. That is why capital budgeting is such a central part of the book. It provides the tools for deci...
From Fundamentals of Corporate Finance
About Bradford D. Jordan
Jordan is a professor of finance at the University of Kentucky, known for his research in corporate finance and investments.
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Jordan is a professor of finance at the University of Kentucky, known for his research in corporate finance and investments.
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