Braden Kowitz Books
John Zeratsky and Braden Kowitz, also partners at GV, contributed their expertise in product design and user experience.
Known for: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Books by Braden Kowitz
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Sprint is a practical guide that introduces a unique five-day process for solving tough problems, developing prototypes, and testing ideas with customers. Created by Jake Knapp at Google Ventures and refined with over 150 startups, the book provides a step-by-step framework for teams to move quickly from idea to tested solution. It is designed for teams of any size, from startups to large corporations, to accelerate innovation and decision-making.
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Overview of the Sprint Framework
A sprint is designed around a deceptively simple idea: small teams can accomplish in five focused days what might otherwise take months. The week follows a very intentional arc — Monday through Friday — where each day serves a distinct purpose. The flow moves from mapping and understanding to decidi...
From Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Day 1 – Map & Expert Interviews
The first day sets the foundation. We begin by mapping the problem space, establishing a clear understanding of the challenge, and deciding what success looks like. Every sprint starts with a long-term goal — a north star that frames our efforts. We then work backward, identifying the obstacles stan...
From Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
About Braden Kowitz
John Zeratsky and Braden Kowitz, also partners at GV, contributed their expertise in product design and user experience.
Frequently Asked Questions
John Zeratsky and Braden Kowitz, also partners at GV, contributed their expertise in product design and user experience.
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