Bernard Garrette Books
Bernard Garrette is a Professor of Strategy at HEC Paris.
Known for: Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
Books by Bernard Garrette
Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
Cracked It! is a practical guide that teaches readers how to tackle complex problems and communicate solutions effectively, using the structured thinking methods employed by top strategy consultants. The authors, professors at leading business schools, combine theory and practice to offer a step-by-step approach that helps develop problem-solving and persuasion skills in business contexts.
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Why Traditional Problem-Solving Fails
In organizations everywhere, people jump prematurely to solutions. They equate movement with progress, and data gathering with insight. However, when problems are ill-structured—ambiguous, multifaceted, or shaped by politics—these ad hoc approaches collapse. Traditional problem-solving fails not bec...
From Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
The Four-Step Approach: Define, Diagnose, Design, Deliver
At the heart of our method lies a four-step approach that top strategy consultants use instinctively but systematically. The first step, *Define*, ensures you frame the right problem. Every great project begins here, with the discipline to challenge the initial question. A problem statement must be...
From Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants
About Bernard Garrette
Bernard Garrette is a Professor of Strategy at HEC Paris.
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Bernard Garrette is a Professor of Strategy at HEC Paris.
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