Ben Parr Books
Ben Parr is an American journalist, entrepreneur, and author. He is the co-founder of Octane AI, a marketing automation platform, and a former editor-at-large at Mashable.
Known for: Captivology: The Science of Capturing People's Attention
Books by Ben Parr
Captivology: The Science of Capturing People's Attention
Captivology explores the psychological and scientific principles behind attention—why we pay attention to certain things and ignore others. Drawing on research from psychology, neuroscience, and behavioral economics, Ben Parr identifies seven triggers that capture and hold human attention, offering insights for marketers, leaders, and creators seeking to engage audiences more effectively.
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The Science of Attention
Before we explore how to capture attention, we must understand what it is. Attention is the cognitive process that filters the world, deciding what matters enough to enter our conscious mind. Neuroscientists often describe it as the brain’s spotlight — selective, limited, and reactive. The average p...
From Captivology: The Science of Capturing People's Attention
The Automaticity Trigger
Imagine walking into a quiet park, and suddenly a car backfires. Instinctively, your head turns. That reaction is not a choice; it’s your survival mechanism at work. The Automaticity Trigger is our reflexive attention system — hardwired by evolution to notice the new, the loud, the unusual, or the p...
From Captivology: The Science of Capturing People's Attention
About Ben Parr
Ben Parr is an American journalist, entrepreneur, and author. He is the co-founder of Octane AI, a marketing automation platform, and a former editor-at-large at Mashable. His work focuses on technology, media, and the science of attention.
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Ben Parr is an American journalist, entrepreneur, and author. He is the co-founder of Octane AI, a marketing automation platform, and a former editor-at-large at Mashable.
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